Industry Canada wanted a document that would amalgamate all federal support programs available to companies in the fuel cell and hydrogen technologies arena

CHARTING THE COURSE, A GOVERNMENT OF CANADA PUBLICATION

Project goal: Industry Canada wanted a document that would amalgamate all federal support programs available to companies in the fuel cell and hydrogen technologies arena, and also explain Canada’s approach to the hydrogen economy.

Creative approach/execution: While a program directory formed the backbone of this document, its airy design and breezy introduction helped make it readable and pleasing to the eye. Its centre spread featured a thoughtful “program roadmap” – a listing that provided an at-a-glance view of 32 federal programs and the function of each in the innovation spectrum.