The NRC Innovation Centre required a logo that would reflect its focus

National Research Council Innovation Centre logo

Project goal: The NRC Innovation Centre required a logo that would reflect its focus on fostering innovation through science and technology in collaboration with industry, government and academic partners.

Creative approach/execution: With themes of innovation and collaboration in mind, we created a logo premised on three letters “i” standing atop a platform. Each “i” represents a member of the collaborative innovation team – industry, academia and government – while a single brush stroke passing through the group makes the “i”s appear like three people arm in arm. The platform they are standing on represents the centre.