The National Research Council Canada’s National Fuel Cell Program required tradeshow materials to convey the brand we had created

NRC Fuel Cell Program trade show display and materials

Project goal: The National Research Council Canada’s National Fuel Cell Program required tradeshow materials to convey the brand we had created, which expressed both a world of potential applications for fuel cell technologies and NRC’s role in helping Canadian companies advance these clean energy systems.

Creative approach/execution: A standard tradeshow display featured an engaging and whimsical illustration produced by illustrator Kevin House, which brought the concepts of a fuel cell, its applications and collaborative R&D work to life. This backdrop features a utopian landscape portraying a world of fuel cell applications and the notion of NRC-industry R&D partnership.

Please click on Branding to learn more about the NRC National Fuel Cell Program brand.

NRC’s tradeshow materials also featured informative 7-foot-tall banners and printed materials that described the workings of a fuel cell, its applications and the supportive role NRC plays to advance technology development.