Farm to Table magazine

A brand new print and digital branded publication that we developed and launched in the Spring of 2014 on behalf of The Globe and Mail’s Custom Content Group for the Canadian Federation of Agriculture (CFA) and Food & Consumer Products of Canada (FCPC) Farm to Table magazine is a worthwhile read for anyone interested in food, including how it is grown to the ways that consumers influence the choices we find in grocery stores.

In May 2014, we also partnered directly with CFA and FCPC to launch the magazine’s digital platform, which we have since supported with our ongoing social media services.

Per the chart below, our initial month of social media campaign yielded over 126,000 social media impressions for our partners at FCPC and CFA. Since then, both groups have continued to enjoy an increase in engagement and participation on their respective social media accounts thanks in part to our successful influencer engagement efforts. 

 

PRINT

WEB

SOCIAL

Snapshot: 1-month social media results

 

Pre-campaign month (April 1-May 1)

Campaign Month (May 2- June 2)

Percentage Increase

Total impression Twitter & Facebook

6,183

126,044

1938%

Twitter clicks on links

0

164

164,400%

New Twitter followers

2

104

5,100%