My Skin magazine

Launched in summer 2013, My Skin magazine has quickly earned a reputation as a trusted source of information on skin health. Published by RAC on behalf of The Globe and Mail’s Custom Content Group and in co-operation with the Canadian Dermatology Association, My Skin magazine educates consumers on matters concerning skin health. Moreover, with English and French-language articles penned primarily by Canadian dermatologists, this consumer friendly magazine helps reinforce the rightful role of Canadian dermatologists as the pre-eminent authorities on skin health.

In May 2014, we also created My Skin magazine’s brand new digital platform and have since supported it with ongoing social media services. Please see below for a snapshot of the solid results our initial one-month campaign achieved. 

 

PRINT

WEB

SOCIAL

Snapshot: 1 month social media results

 

Pre-campaign month (Feb. 26-Mar. 24)

Campaign Month (Mar. 25-Apr.29)

Percentage Increase

Total impression Twitter & Facebook

6,184

63,818

932%

Twitter clicks on links

9

2,082

23,033%

New Facebook fans

29

41

41%

New Twitter followers

1

75

7,400%