Toyota, a made in Canada story

Published in 2011 for Toyota Canada on behalf of The Globe and Mail’s Custom Content Group, this 12-page mini-magazine helped put faces to the people (all 18,340 of them, at the time) plus the Canadian workmanship behind this automaker’s iconic brand. Beyond it snapshots of Toyota’s long history and contributions to Canada’s economy this mini-magazine shared personal accounts from Canadian drivers who simply love to their Toyotas. 

In addition to its national distribution in The Globe, this high-gloss magazine was distributed through hundreds of Toyota dealerships across Canada. 

 

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