Since 2011, we have been proud to publish an annual special feature on the Trans Canada Trail, helping to advance an audacious national dream: a network of trails stretching 22,500 kilometres from the Atlantic to the Pacific to the Arctic Oceans, linking 1,000 communities and 34 million Canadians. These annual reports drive home the tremendous significance of the Trail through inspiring features, stunning imagery, and commentary from esteemed Canadians such as Trans Canada Trail Honorary Co-Chair Laureen Harper and Chapter 150 supporter Galen Weston. As a result, more Canadians today know about the Trail and are providing the support needed to finish the project by 2017, in time for Canada’s 150th birthday.
The 2014 edition of the Trans Canada Trail report was among the first three special features published on line in the new digital magazine platform we developed for The Globe and Mail. The TCT 2014 digital special feature is Search Engine Optimized and responsive, and includes a photo gallery, videos, plus comments and sharing tools. We also developed custom TCT ads appearing within the special feature as well as audience engagement ads served via more than 1.3 million impressions online at globeandmail.com.