Canada West Ski Areas Association
What better way to learn about British Columbia snow sports offerings than to hear from the individuals who made a name for themselves on the slopes: the Olympians, instructors, resort builders and big-name skiers?
Published annually from 2013-2017, just in time to help Globe readers plan their winter get-aways, this annual series — produced in co-operation with the Canada West Ski Areas Association — appeared in Report on Business magazine, as well as The Globe's Sports, Life and Report on Business sections.
Like other instalments in this series, the attached example from the 2015 campaign reached millions of affluent and influential Globe readers, and included an extensive online component that was updated throughout the season with dispatches from British Columbia's skiing experts and top resorts.
PROJECT LINKS:
“Canada West Ski Areas Association (CWSAA) worked with the RandallAnthony editorial team on two destination ski features that ran in the national edition of The Globe & Mail. CWSAA and the participating ski resorts were very pleased with the quality of the editorial and design work. Moreover, we received numerous positive comments from Globe & Mail readers across Canada.”