Published on May 21, 2014, Sustainable Energy Superpower highlights the challenges linked with large energy projects as well as initiatives that have the power to change the landscape of Canadian energy.
Produced in partnership with the Canadian Academy of Engineering, Alberta Innovates and the Bowman Centre – Canada's largest clean-tech incubator, Sustainable Energy Superpower reached over 1.1 million Globe and Mail print readers on the day of publication.
This special feature was also the first to appear online in the brand new digital platform we created for The Globe and Mail in 2014.
Through a comprehensive one-month social media campaign that included dedicated influencer engagement efforts, we stimulated the sharing of the report’s content and generated over 19,000 social media impressions for the Bowman Centre, which previously had virtually no digital presence.
Snapshot – 1-month social media campaign
Our one-month campaign yielded 19,679 social media impressions and 13 new Twitter followers for the Bowman Centre, despite the centre having no digital presence prior to the program.
Examples of influencer engagement